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Mangrovia – design collectiv - Roberto Casati and Goffredo Puccetti talk about design Roberto Casati and Goffredo Puccetti talk about design
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Goffredo Puccetti

Goffredo Puccetti

String Theories: Guitar Physics
Cross-Cultural Design, Research 5 février 2019 5 février 2019

String Theories: Guitar Physics

How wood affects the sound in an electric guitar is a long debated topic among musicians. When one thinks carefully about it, it is…

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Mind the grass, not the salad.
Cross-Cultural Design, Decision and Policy making, Research, Signage and Wayfinding, Usability 21 octobre 2018 21 octobre 2018

Mind the grass, not the salad.

The concept of ‘desire path’ is crucial in wayfinding studies. Desire paths, also known as paths of least resistance, are the paths created when…

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We are a bank: everything is important
Decision and Policy making, Display of Quantitative information, Signage and Wayfinding, Typography, Visual design 23 septembre 2018 23 septembre 2018

We are a bank: everything is important

Ok, this gem is for our Italian readers: Last month in Rome I spotted this lovely example of bad communication in a bank office. …

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Decision and Policy making, Research 17 mai 2018 17 mai 2018

Food for thought: How to order the perfect pizza – and annoy a waiter or two

Despite the widespread idea that the cold pizza is the holy grail of leftover, it is in fact well known that pizza is to be…

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How to create handicap in just 5 steps
Decision and Policy making, Research, Usability 8 mai 2018 13 mai 2018

How to create handicap in just 5 steps

Generally speaking, people sees handicap or disability as a set of conditions – such as an illness or injury – that prevents someone to do the things…

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The (almost) perfect logotype
Advertising, Typography, Visual design 3 avril 2018 3 avril 2018

The (almost) perfect logotype

  You probably know this logo: Louis Vuitton iconic L and V mark. Few symbols in the world can match its worldwide notoriety and…

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Fedex Arabic: When it absolutely, positively needs to be redone overnight.
Cross-Cultural Design, Typography, Visual design 31 mai 2016 2 juin 2016

Fedex Arabic: When it absolutely, positively needs to be redone overnight.

The title of this article is a pun of the famous FedEx slogan of the 80’s: When it absolutely, positively has to be there overnight. …

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Cognition, Decision and Policy making, Display of Quantitative information, Visual design 7 mars 2016 2 juin 2016

Next slide please.

Last monday I had quite an important meeting: the Career Office gave us an update on new policies for recruiting students: serious matter, requiring…

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Cross-Cultural Design 20 octobre 2015 9 mai 2016

Surrealism: the last resource against user-centered design

In our campus in Abu Dhabi, accessing a building via a five minutes walk can be a very pleasant experience during winter; and a really…

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Signage and Wayfinding, Visual design 31 juillet 2015 9 mai 2016

If you miss your bus-bus in Lyly-onon: get a tata-xixi!

On a recent trip to Lyon I found a taxi stand sign which does at least one part of its job very well. After…

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