String Theories: Guitar Physics
byHow wood affects the sound in an electric guitar is a long debated topic among musicians. When one thinks carefully about it, it is…
Visual design
Mind the grass, not the salad.
byThe concept of ‘desire path’ is crucial in wayfinding studies. Desire paths, also known as paths of least resistance, are the paths created when…
We are a bank: everything is important
byOk, this gem is for our Italian readers: Last month in Rome I spotted this lovely example of bad communication in a bank office. …
The (almost) perfect logotype
byYou probably know this logo: Louis Vuitton iconic L and V mark. Few symbols in the world can match its worldwide notoriety and…
The end of iconicity
byThe welcome screen of most current smartphones is a collection of representations of vintage technologies. There is an icon for the camera that represents…
Mangrovia’s Rad-Art
byThe Mangrovia Rad-Art implement is running just fine! Somewhere in France, a common problem. Cars and trucks speed through a residential neighborhood. On average,…
In case of an emergency, look for the red window
byOn Milan Green Line Metro, november 2016. The time will come, you have act in an emergency. Quick, what…
Orly’s Eleven
byWriting from Paris T7 line, that takes us from our respective locations to Orly Airport. Hmm… Orly? We can count 11 occurrences…
Fedex Arabic: When it absolutely, positively needs to be redone overnight.
byThe title of this article is a pun of the famous FedEx slogan of the 80’s: When it absolutely, positively has to be there overnight. …
Odd Even Numbers
bySpeedometers come in a range of formats. Some are purely digital; most are analog. Digital speedometers have the cognitive advantage of an immediate and…