A photo shady compromise

At the recent AIGA Show Century in NYC, interesting works of art are displayed on the walls and on huge tables protected by glass. This display can only be partially enjoyed by the viewers who have to negotiate with their own shadows and reflections when admiring the works.

DSC02042

DSC02052

After several frustrating attempts to get decent photos without interfering shadows and reflections, I gave up and decided to actually use the shadow as a tool. Here the photo I am going to use in class to pinpoint how Helvetica was not the signage typeface originally selected by Unimark for the New York City Subway.

DSC02043

More from Goffredo Puccetti

Next slide please.

Last monday I had quite an important meeting: the Career Office gave...
Read More